Starting with name of “ALLAH” the Most Precious And Merciful
Search Engine Optimization
(SEO)
From Wali Khan MBO Associations Kohat
Most searches fall in to 3 categories
- Informational
- Transactional ( shopping, downloading etc )
- Navigational ( send me to a specific URL )
NOTE: Searchers generally tend to click on the top few search results.
Q: What is SEO ?
A: SEO Refers to techniques that help our website rank higher in the organic / natural search results.
Q: Why SEO is important ?
A: This helps more peoples who are locking for your product or services find you.
Q: What is the basic concept of SEO ?
A: SEO stands for “search engine optimization” it is the process of getting traffic from the “Free”, “Organic”, “Editorial”, or “natural” listings on search engines. All major search engines such as “Google”, “Yahoo” and “Bing” have such results where web pages and other content such as “Videos” or “Local listings” are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Q: What is organic results ?
A: The natural results based on SEO and also the result of your hard working free unpaid natural results is also known as the organic results.
Q: What is an-organic or paid results ?
A: The Artificial or pay per click (PPC) results is also known as paid or an-organic results.
Industry Research
“Organic Clicks vs Paid Clicks”
The Vast Majority Of Clicks Roughly “60%” Go To Organic Listings | |||
S.NO | Engine | Natural Search Results (%) | Paid Ads(%) |
1 | All Engines | 60.5 | 39.5 |
2 | Google | 72.3 | 27.7 |
3 | Yahoo | 60.8 | 39.2 |
4 | AOL | 50.0 | 50.0 |
5 | MSN | 28.8 | 71.2 |
Top 7 SEO Commands and Operators
1. INURL:guest-post + KEYWORD
Ideal for guest post opportunities.
2. INTITLE:”news” [KEYWORD]
This is useful for finding news sites associated with your industry.
3. “my guest posts”
Finds several pages of places where guest posts are accepted.
4. INTITLE:“infographics” [KEYWORD]
If you use infographics as ‘link bait’ then these operators are ideal.
5. INTITLE:“forum” [KEYWORD]
Ideal for finding industry specific forums
6. INTITLE:“directory” [KEYWORD]
Good for industry directories.
7. INURL:.org [KEYWORD]
Useful for finding high quality sites specific to your niche.
Top 4 Commands and Operators
· intitle: For Search Keyword In Title
· inurl: for search keyword in url
· intext: for search keyword in discreption
· “ keywords “ to see all keywords in a single line
NOTE: For best results of SEO in your search results use “Seo quake” app in your browser
*.* Keyword Research *.*
- First of all you should select your topic or “category” then start keyword research on that category.
- Type your selected topic or category keywords in your browser search tab and search.
- Now open some sites which are listed on your search results page. Try to open first 5 to 6 pages or sites.
- Now when you are in web-site main page which is also HOME or INDEX page in every site. Press CTRL+U.
- CTRL + U = The HTML or Programming source code of page or site.
- Now find this = <
- Now separate good traffic or low competition keywords in Google Adwords keyword online tool.
- Google Adwords step by step manually keyword research:
- www.google.com
- Advertising Programs
- Adwords
- Costs And Payment
- Estimate Keyword Costs.
· Now paste keywords or keywords phrase which you already copied from other sites source code in word or phrase area and search.
· Now search and select the keywords which have the specialties listed below:
- Higher monthly searches on locally and globally.
- Low competition of all keywords or Keyword phrases.
· After selecting the keywords click on download and then click selected and then download in “CSV” for excel format.
· At Last use these keywords in your Title, URL, Description, and H1 headings, Contents or Pages in your Blog or page etc.
“Back link And No follow Attribute”
Rel=”nofollow”
<meta name=”robot” content=”nofollow”>
ð Basically no follow links tells the search engine to not follow the link. When the search engine “crawler” comes to your site which contain links, the standard action is to index the page and follow the links on the page with a no follow attribute the links Hyper text markup language (html) code the crawler does not follow the link to the targeted site and it does not count towards the links popularity in the search engines the main reason you want to have a no follow attribute is to prevent spam. If no follow is in your link so Google does not count your link as a back link. And if no follow is not in your link so Google count your link as a back link.
Example: No follow is a code this is inserted in to a link:
<a href=http://www.example.com/rel=”nofollow”> Link Text </a>
“How To Create a no follow Link”
Example: This is a simple link:
<a href=http://xyz.com”> Link Text Here </a>
To create this link no follow
<a rel=”nofollow”href=http://xyz.com”> Link Text Here </a>
How to remove no follow attribute from your blogger and create Do follow:
1: Login to blogger Dashboard 2: Layout 3: Edit html (Before going to next step download your template) 4: Check expand widgets 5: find the below code (ctrl+f)
<a expr:href=’data:comment.authorurl’rel=nofollow’><data:comment.author/></a>
6: Delete only “no” also making it rel=’follow’and save the template.
Note: Before= rel=’follow> And After= rel=’follow’>
ON PAGE OPTIMIZATION
ð Keywords Research:
Google Ad words Tool / Top site source code (ctrl+u) and find: <meta name=”keywords”contant=……. These are the keywords so copy all keywords in all opened site in a notepad or word file.
Google Ad words Tool / Top site source code (ctrl+u) and find: <meta name=”keywords”contant=……. These are the keywords so copy all keywords in all opened site in a notepad or word file.
ð Blog Title And Post Title:
Try to include your main keywords in the beginning of your titles (don’t use same titles for different pages) search engine likes blog title. Your blog title is in your source code <title> Your Blog Title </title>. Note: Title= 64 characters and minimum= 7 characters.
Try to include your main keywords in the beginning of your titles (don’t use same titles for different pages) search engine likes blog title. Your blog title is in your source code <title> Your Blog Title </title>. Note: Title= 64 characters and minimum= 7 characters.
ð Meta Tags:
Meta tags as Description and Keywords as in your blog source code:
<meta name=”description” content=”your description here”> ( 160 words )
<meta name=”keywords” content=” your keywords here”> ( normal= 10 to 15 , advance 25 to 50 )
<meta name=”description” content=”your description here”> ( 160 words )
<meta name=”keywords” content=” your keywords here”> ( normal= 10 to 15 , advance 25 to 50 )
ð Page Heading:
Use one and unique H1 tag for every page of your blog and use H2 sub heading tag more then 1. Search engines first look at your headings and H1 is more powerful then others.
Use one and unique H1 tag for every page of your blog and use H2 sub heading tag more then 1. Search engines first look at your headings and H1 is more powerful then others.
ð Page Content:
Content is the king of search engine optimization and your content have your targeted keywords. Add 1 or 2 keyword phrases in your content include your primary keyword in to the first paragraph of your post but newer stuffed. Use secondary keywords in your content but the quality of secondary keywords are not more then primary keywords. Note: ( Page Or Content Size = 40k to 100k )
Example: Primary keyword is for earning money online:
Primary: “make money online”
Secondary: “make money online with adsense”
- Primary keyword: Primary keyword means your first targeted keyword. Suppose your web pages are about online internet business then “online internet business” is your primary keyword. Try to use most suitable primary keyword for your websites. Also use primary keywords in your Domain Title.
- Secondary Keyword: A secondary keyword is the keyword or keyword phrase that you’ll use after the primary keyword or keyword phrase. And it immediately follows the primary keyword that you’re working with the list obtained from the good keywords. Secondary keywords are increase the chance of attracting website visitors if you use the best keywords to search with.
Content is the king of search engine optimization and your content have your targeted keywords. Add 1 or 2 keyword phrases in your content include your primary keyword in to the first paragraph of your post but newer stuffed. Use secondary keywords in your content but the quality of secondary keywords are not more then primary keywords. Note: ( Page Or Content Size = 40k to 100k )
Example: Primary keyword is for earning money online:
Primary: “make money online”
Secondary: “make money online with adsense”
- Primary keyword: Primary keyword means your first targeted keyword. Suppose your web pages are about online internet business then “online internet business” is your primary keyword. Try to use most suitable primary keyword for your websites. Also use primary keywords in your Domain Title.
- Secondary Keyword: A secondary keyword is the keyword or keyword phrase that you’ll use after the primary keyword or keyword phrase. And it immediately follows the primary keyword that you’re working with the list obtained from the good keywords. Secondary keywords are increase the chance of attracting website visitors if you use the best keywords to search with.
ð Keyword Density:
Basically your keyword density should be between 1% to 4% if your keyword density be 6% or 8% then you could be banned by major search engines. The main keyword density should be around the region of 4% to 6% for instance. Note: ( Keyword font = Bold or Italic use one )
Key density in body Formula 5-20% ( all keywords / total words )
Example: 1000 words post = 40 to 60 best keywords.
To know exact keyword density visit this site: http://www.live-keyword-analysis.com
Basically your keyword density should be between 1% to 4% if your keyword density be 6% or 8% then you could be banned by major search engines. The main keyword density should be around the region of 4% to 6% for instance. Note: ( Keyword font = Bold or Italic use one )
Key density in body Formula 5-20% ( all keywords / total words )
Example: 1000 words post = 40 to 60 best keywords.
To know exact keyword density visit this site: http://www.live-keyword-analysis.com
ð Internal Linking:
Internal link is one that points to another page on the same website. Internal links means put your existing post url in to the post which is related to the existing one in the contact area internal linking is most trusted by the search engines. Side bar and footer is also in benefit but content area is more power full is seo on page optimization.
Anchor Text:
<a href=”http://www.same domain.com/”title=”keyword text”>Keyword Text</a>
Internal link is one that points to another page on the same website. Internal links means put your existing post url in to the post which is related to the existing one in the contact area internal linking is most trusted by the search engines. Side bar and footer is also in benefit but content area is more power full is seo on page optimization.
Anchor Text:
<a href=”http://www.same domain.com/”title=”keyword text”>Keyword Text</a>
ð URL Structure:
Search engine also look keywords in “url” And if they find keyword in url they give some priority. Try to use “url” structure which is after your Domain Name.
Search engine also look keywords in “url” And if they find keyword in url they give some priority. Try to use “url” structure which is after your Domain Name.
ð Updating Content:
Try to put content or write Articles at least 2 in a week. But original content not try to fool the search engines.
Try to put content or write Articles at least 2 in a week. But original content not try to fool the search engines.
ð Related Niche Brands:
Try to add content and write Articles on a specific topic. And all the post of blog has same topic.
Try to add content and write Articles on a specific topic. And all the post of blog has same topic.
ð Useful Gadgets:
Put recent post gadget ( for linking each other pages ) in your side bar. And also add blog archive widget. Highly recommended is to add related post gadgets below every post pages but above the comment box. Use ( linkwithin ) for related post gadget with thumbnails from: www.linkwithin.com/learn
Put recent post gadget ( for linking each other pages ) in your side bar. And also add blog archive widget. Highly recommended is to add related post gadgets below every post pages but above the comment box. Use ( linkwithin ) for related post gadget with thumbnails from: www.linkwithin.com/learn
ð Outbound Links:
Outbound links are the links to other blogs from your blog. And any link from your blog to another blog is an outbound link. Outbound link are also link from one blog to another blog. Outbound links are important for your blogs. You link your blogs to high quality and relevant blogs. It affects the ranking of the pages that link to them. They are opposite of backlink.
Note:
Outbound links are the links to other blogs from your blog. And any link from your blog to another blog is an outbound link. Outbound link are also link from one blog to another blog. Outbound links are important for your blogs. You link your blogs to high quality and relevant blogs. It affects the ranking of the pages that link to them. They are opposite of backlink.
Note:
- Link out to build relationships.
- Link out only to enrich the value of your own content.
- Link to active commenter’s blogs.
- Target small blogs.
- Make the subject of the linked post evident.
- Become an informational recourse.
- Link to bloggers having same topic or good PR.
- The excellent way of linking out is blog community.
- Outbound links maximum limit is = 100.
Big Mistakes That Blocked You in Search Engines
· Hidden Text: ( background and text color same )
· Keyword Cloaking: ( keywords that is not related your site )
· Keyword Stuffing: ( Repeating keywords )
· Rough: ( unnecessary and grammatically mistake content or images etc )
· Duplicate content: ( same to same and word by word )
· Doorway pages: ( Empty or not related to the content )
· URL variants of the same pages: ( same, false, long and incorrect url )
· Hidden Links: ( same as hidden text )
· Mirror Pages: ( same content )
· Duplicate Title Tags: ( same titles in pages and posts )
Important Tips
1: To check Brocken links in blog download “xenu” software and install then open software press ( ctrl+n ) and enter url of site and ok and then see the result and correct the Brocken links.
2: To check site and site files or contents loading time visit: http://pingdom.com or http://tools.pingdom.com
3: To check page structure or any “html” error. So visit: http;//validator.w3.org/ enter url and check, and then repair errors.
2: To check site and site files or contents loading time visit: http://pingdom.com or http://tools.pingdom.com
3: To check page structure or any “html” error. So visit: http;//validator.w3.org/ enter url and check, and then repair errors.
OFF PAGE OPTIMIZATION
There are many bloggers in this world who just blog for fun and take this field as part time but some bloggers take blogging seriously and take there blogs to the highest level with the help of SEO. There are basically two type of SEO On Page SEO and Off Page SEO. We have already shared Top 10 Killer On Page SEO Techniques and now its time for Top 10 Off Page SEO techniques. Creating and managing a blog is only the first part of your blogging career and customizing your blog for search engines is the next and most important part. So here are few tips which may be helpful to newbie bloggers.
1. Social Networking.
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
You need to sign up to the most popular social networking sites, such as; Facebook,LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.
2. Discussion Forums.
You must join at-least 3 to 5 forum related to your blog niche in order to get benefit from forums. The main purpose of forum posting is to get free instant traffic for your website and when you got some respect in forums than you can add your blog link in your signatures. Many forums allows your blog link to be do-follow which means full link value. You can very easily find forum related to your blog niche by search the keyword with Forum like “WordPress Forum” etc
3. Free Classified Adds.
Post your products/services on classifieds sites like Craiglist, MySpace, Vivastreet.
4. Answer Questions.
You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.
5. Article Marketing.
Create articles that contain targeted content. These articles must be well-written, and can link to a product or service. Article Marketing It is one of oldest ways to earn backinks. Submit your website in good article directories like Ezine, Go Articles,Buzzle etc.
6. Search Engine Submission.
This is one of important steps. Submit your website in popular search engines. To name a few: Google, Bing, Yahoo, Alexa, Alltheweb. Submit in as many search engines as you can.
7. Directory Submission.
These days’ people think that directory submissions are useless. However, in my views it is still alive. Only thing you need to be careful is about directory in which you are going to submit your website and the category in which it will be submitted. Try of submit your site in DMOZ, Zoominfo, Onemission. Never go for paid listings.
8. Link Partners.
Try to exchange links with industry related websites. This can give a major boost to your SERPs but beware of black hat techniques while exchanging links with other sites.
9. Social Book marking.
As soon you publish new article on your blog adding your article to social bookmarking websites is going to help it spread more across the internet. Social bookmarking websites are given importance by search engines because these websites are updated daily. Submitting your articles one by one to many social bookmarking website can be very irritating and time consuming so there are websites like SocialMarker.com which allow you to create account once than submit your article on this site and SocialMaker will do the rest for you.
10. RSS Submission.
RSS feed directory submission websites work exactly like social bookmarking websites but here you blog feed is being shared rather than blog pages. People visit these RSS submission websites daily and when ever they found interesting stuff they will visit that site. So if they like your blog than they visit and you get the traffic you want. Also you will get free back-links and some time these websites do the magic and you will get a flood of traffic. You can find a list of RSS Submission websites here.
11. Guest Posting.
Really popular now a days and so many bloggers are successful just this one technique. In guest posting you have to write articles for other blogs and in return you get the traffic and 2 quality one way dofollow back links. Almost all blogs have enabled this option which means endless you can submit your posts to unlimited blogs. But again key is that always submit your articles to high page rank and related blogs for higher return.
Advance Method
Note: These things have to be done after the completion of on-page SEO. Before doing these things you must be aware of your competitors who can able build a negative reputation against your company/website.
1). Community Creation in Social Networking Sites
Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.
2). Blogging
This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.
3). Forum Postings
Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").
4). Search Engine Submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.
5). Directory Submission
Many people may say that directory submission is dead. As far as I'm concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it.
6). Social Bookmarking
Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
6). Link Exchange
Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.
7). Link Baiting
Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
8). Cross-Linking
Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.
9). Photo Sharing
Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
10). Video Promotions
Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
11). Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12). Local Listings & Yellow Pages
Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
13). Article Submission
Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process).
14). Press Release Promotion
If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
15). Classifieds Submission
Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
16). Social Shopping Network
If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.
17). Answers
Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
18). Document Sharing
Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
19) CSS, W3C & RSS Directories Submission
If you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic towards your website. Also submit your website to RSS feed directories which, again, will help you attain more traffic.
20). Widget / Gadget Development
Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.
21). PPC Ad Campaign
When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.
Note: Always keep in mind that you have to be very careful while implementing these strategies. You should not spam or overdo it. Whatever you do, just plan and execute. Otherwise, you can see adverse effects.
How to Add Meta Tags to Blogger
1. Goto Blogger > Design > Edit Html
2. Find this Code : <b:skin><